Crisis Communications and Planning
Tim Conrad
Crisis Communications
Meet Tim Conrad, a PR practitioner in Kamloops who works at Butterfly Effect Communications. He is an expert on crisis communications and is often brought in by organizations to plan for or manage communications crises. Learn how he works to help his clients in a crisis by watching the followingvideo.
Crisis Communications and Planning
Tim Conrad
(TRU, 2025)
After watching the video, reflect on the following questions:
1. How is working in crisis communications different from other aspects of PR?
2. How did the types of crises Tim described meet your expectations for what a PR crisis specialist would be working on?
3. Which PR activities that Tim described as part of crisis planning appeal to you? Or not?
4. How does Tim’s advice about a career in PR match up with how you’ve pictured a potential PR job? What does his advice teach you about a PR career that is different from advice in othervideos of PR practitioners that you’ve watched for this course?
