Putting Together a Media Kit in the Digital Era
Leslie Hacker
Using Media Kits in PR campaigns
Meet Leslie Hacker, Founder and CEO of Hacker Communications in Vancouver. In this short video, Leslie talks about how she uses media kits for her PR clients. She discusses how digital changes have influenced what goes into a media kit, and how media kits are distributed to media and influencers. She also has some interesting things to say about using AI in her PR practice, along with some advice for students considering a career in PR.
Putting Together a Media Kit in the Digital Era
Leslie Hacker
(TRU, 2025)
After watching the video, reflect on the following questions:
1. How are media kits used to help clients reach media and influencers with the information they need?
2. What digital elements are used in media kits?
3. How do PR professionals get media kits to journalists and influencers in a digital era?
4. How is AI being used to help a PR professional create targeted media kits?
5. How does Leslie’s advice about a career in PR match up with how you’ve pictured a potential PR job?
