Working in Indigenous PR
Jordan Cryderman
Indigenous PR
Meet Jordan Cryderman, Communications Supervisor at Carrier Sekani Family Services. He works for an organization that provides health and wellness services to 11 Northern BC Indigenous Nations and brings an interesting perspective on Indigenous PR. Hear what he has to say about working with Indigenous communities by watching the following video.
Working in Indigenous PR
Jordan Cryderman
(TRU, 2025)
After watching the video, reflect on the following questions:
1. What do you think about his statement that you need to visit Indigenous communities to really understand how to tell their stories?
2. How would you build trust to engage with Indigenous communities?
3. How has the term “stakeholder” changed in your view after hearing this discussion?
4. How does Jordan’s advice about a career in PR match up with how you’ve pictured a potential PR job? What does his advice teach you about a PR career that is different from advice in othervideos of PR practitioners that you’ve watched for this course?
