Working with Influencers as Part of a PR Campaign
Carolyn Rohaly
Influencer Relations
Meet Carolyn Rohaley, a PR practitioner in Vancouver who has lots of experience working with influencers as part of a PR campaign. Learn how she incorporates influencers into her publicity campaigns, by watching the following video.
Working with Influencers as Part of a PR Campaign
Carolyn Rohaly
(TRU, 2025)
After watching the video, reflect on the following questions:
1. How is working with influencers different than working with mainstream journalists?
2. How would you find influencers who are relevant to your campaign?
3. When would it be worthwhile to pay an influencer for their promotion and when would you expect to have their help without paying?
4. How does Carolyn’s advice about a career in PR match up with how you’ve pictured a potential PR job? What does her advice teach you about a PR career that is different from advice in othervideos of PR practitioners that you’ve watched for this course?
